But there are many use cases for this, based on where the user is in their journey. We’ve established that demos are used early in the sales funnel. It results in faster product adoption, helping customers reach their objectives quickly by the time they start using your product. This ensures the viewer learns how to use your product to solve problems even before they become customers. Drive customer success: As you’ll see shortly, interactive demos are tailored to the user’s JTBD.Viewers learn at their pace and are even sometimes allowed to choose the demo content to interact with. But interactive demos provide convenience. This can be cumbersome and even leave users confused. Improve customer experience: Before the spread of interactive demos, companies typically relied on sales presentations to communicate product value.Realizing this value helps to increase conversion rates. It shows them how their lives get easier and how the tool can save them time. Increase conversions: A good demo paints the picture of what customers can expect from the product.Interactive demos play a key role in the customer journey. Why are interactive product demos important? Product demonstrations are focused on driving sign-ups. On the other hand, product demos are sales and marketing materials used early in the sales funnel to show prospects the potential of a SaaS tool. Product tours are in-app and focused on driving activation. These interactive product tours are meant to familiarize new users with the tool and help them make the most of it. They might sound similar, but there’s a big difference between them.Ĭompanies use product tours when onboarding new customers. It’s called interactive because the customer experiences the product’s value in real-time by just clicking through the prompts on their screen. Walnut for a unified demo creation for sales and marketing teamsĪn interactive product demo walks customers through the product, showing them its key functionalities and how it can solve their problems.Tolstoy for fully interactive video demos.Userpilot for boosting progressive onboarding.Make any needed changes and roll out your product demo(s) to prospective customers to move them further through the sales cycle. Step 6: Use it with prospective customers.Set conversion goals and monitor how many new users complete them. Without proper tracking, it will be hard to know how successful your product demos are. Step 4: Segment and trigger personalized demos for different personas.This allows you to visualize your findings and easily share them with team members. Outlining every touchpoint in the user journey gives you a clear idea of the steps to cover in your demos. Create a detailed persona that captures important details about your users and prospects. Interactive product demo creation process: Embed your video tutorials in your resource center. ![]()
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